Alan, is a hand-drawn cel animation 30 second broadcast TV commercial produced for Levi Strauss and contracted by Foote, Cone and Belding advertising out of their San Francisco office.

This cel animation commercial was produced at roughly the same time as the first computer-based 2D and 3D animation software was becoming publicly available, yet our company owner and art director, Mike Jones of Bajus-Jones Film corporation, was highly skeptical that any computer rendered art could come close to replicating the quality of hand-drawing and traditional cel animation. Unfortunately for Mike, time and technology proved his assessment woefully incorrect.

I was the account manager and associate producer who interacted with the broadcast producer at FCB.